Helping your business or brand succeed in the vegan marketplace
Welcome to Promote Vegan, helping you grow your business in one of the fastest growing and exciting consumer sectors in the UK
Why should you care?
The vegan marketplace is booming. The number of vegans in Great Britain quadrupled between 2014 – 2019, with 1 in 3 people in the UK either stopping or reducing their meat consumption (Waitrose Food & Drink report).
By 2025, vegans and vegetarians are projected to make up a quarter of the UK population (The Vegan Society / Sainsbury’s Future Foods report).
Many vegans are recent converts, with half of all current UK vegans making the change in 2018 (GlobalData).
These new plant-based consumers are looking for brands to evolve with them to match their new buying behaviours. But some vegan companies struggle with strategy and resources, and other non-vegan brands are unsure how to serve the growing demand for plant-based products. We can help.
It's not just vegans...
The growth in plant-based is not being driven by vegans alone, with more and more consumers either stopping or reducing their meat or dairy consumption. This is a radically different marketplace. There are many types of consumer for plant-based products and you need to understand the very different motives of each, and how your business or brand can connect with them.
Many vegan products and services say that non-vegans make up almost 40% of their customer base. This is why it is essential to align your brand-message with where the consumer is on their plant-based journey.
How can we help you engage with the vegan marketplace?
We know the marketplace intimately. We will help you discover the knowledge, authenticity and authority required to successfully engage with vegan consumers; whether that is helping promote your product aimed at the vegan marketplace, or the launch of a new brand alongside your current offering.
We are also the UK’s official agents for The Vegan Society’s Vegan Trademark, and can help you register your product to give customers the utmost confidence in your product. Contact us today for a chat about how we can help your business or brand engage with the vegan marketplace.
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