Lord Sugar spoke out at the launch of a new vegan range at The Dough Bakehouse which he runs with the winner of last year's The Apprentice.
According to Mintel, almost a quarter of all new food products launched in the UK last year were vegan. And now Alan Sugar has added his weight to the booming marketplace by comparing companies who don’t respond to the market as being like Kodak.
“From a business point of view one can’t blame companies and businesses, including our own, for jumping on the bandwagon and starting to produce vegan products. That’s exactly why we are doing this. That’s how you remain in business.”
He continued, “If there is a demand for a new kind of product like a vegan item then of course you need to cater for it, and those that haven’t will fall behind, it’s as simple as that. It’s a bit like the demise of Kodak, they kind of ignored the digital revolution, and they went from a company that monopolised photography to zero, basically. You see things like that happen, and the same will be applied to food.”
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Lord Sugar warns companies about ignoring the vegan marketplace
Lord Sugar spoke out at the launch of a new vegan range at The Dough Bakehouse which he runs with the winner of last year’s
