Understanding the vegan marketplace
The vegan marketplace is booming right now, with companies like Beyond Meat and Oatly being valued in the billions. But if only 2% of the global population identifies as vegan, then where is all this demand for plant-based products coming from?
ESSEC Business School webinar:
Understanding the Vegan Marketplace
The vegan marketplace is booming right now, with companies like Beyond Meat and Oatly being valued in the billions. But if only 2% of the global population identifies as vegan, then where is all this demand for plant-based products coming from? David Pannell, co-founder of consumer consultancy Promote Vegan and co-founder of business community Vegan Business Tribe, takes a look at the plant-based marketplace as a whole, why so many consumers across all demographics are changing their buying behaviour, and what companies can do to respond to it.
David Pannell is the co-founder of consumer consultancy Promote Vegan, co-founder of business community Vegan Business Tribe and a passionate advocate for the vegan business scene.
Having spent over 20 years working in marketing and helping businesses grow, alongside acting as a former ambassador for the Chartered Institute of Marketing, David now works with high-street brands and large food manufacturers to help them better understand and connect with vegan consumers.
In 2020, David and his partner Lisa Fox launched Vegan Business Tribe, a business community of over 1,000 grass-roots vegan companies and entrepreneurs. David is also the UK agent for The Vegan Society’s Vegan Trademark and Lisa writes the monthly business column for Vegan Food & Living Magazine, the UK’s best-selling vegan magazine.
David is also the host of the weekly Vegan Business Tribe Podcast, available on iTunes, Spotify or wherever you get your podcasts.
This talk was part of ESSEC Business School’s First Annual Vegan Finance Webinar.
Watch back all the speakers from the inaugural event on the ESSEC website here.
In association with Beyond Animal.
Where to start in understanding the plant-based market?
Book an executive chat session with our experts.
Does your team need to understand the new plant-based marketplace and the complex motivations behind this new consumer’s buying choices? We have worked with some of the world’s largest brands to give them the expert knowledge they need to connect with plant-based consumers.
Our introductory vegan ‘executive chat’ session is a one to two hour discussion with your senior executive team where we will educate you on this radically different new consumer sector. The session will also facilitate discussion between your team about the opportunities for your brand within the plant-based and vegan market.
We are now holding the majority of our session on Zoom or Teams, meaning your team can still get access to knowledge in a Covid-secure way.