Helping your brand succeed in the vegan marketplace
How we can help:
Vegan brand consulting and corporate education
Does your team need to understand the new vegan marketplace and the complex motivations behind this new consumer’s buying choices?
Apply for The Vegan Society's Vegan Trademark
Register your product with the gold-standard in vegan certification by applying for The Vegan Society’s Vegan Trademark.
Have a vegan business or idea? Join the Vegan Business Tribe
If you have a vegan business or idea, then you have found your tribe. Join VBT for help and support from experts in the sector.
Why you should care
The number of vegans in the UK quadrupled between 2014 and 2019.
Ipsos Mori
More than half of consumers have adopted some form of vegan buying behaviours.
Opinion Matters for The Vegan Society
1 in 4 food products launched in the UK in 2019 carried a vegan claim.
Mintel
Even Guinness is now vegan, after 256 years of using the same methods.
Diageo
It's not just vegans...
The plant-based industry is booming, but this growth is not being driven by vegans alone.
More and more consumers are either stopping or reducing their meat and dairy consumption and changing their buying behaviours towards plant-based. This is a radically different marketplace with radically different customers and fluid demographics.
You need to understand the very different motives of this new consumer, and how your business or brand can connect with them. We will help you.
How can we help you engage with the vegan marketplace?
Promote Vegan is run by experts who live, love and breathe the vegan sector. We know the marketplace intimately and will help your brand discover the knowledge, authenticity and authority required to successfully engage with vegan consumers.
We are also the UK’s official agents for The Vegan Society’s Vegan Trademark, and will help you register your product to give customers the utmost confidence in your product.
Start a conversation today about how we can bring specialist expert knowledge into your brand.
